
The first is Customer Service. You hear about it all the time and almost everyone in sales will tell you they are strong in it. Problem is, everyone has a different definition for Customer Service.
If you shop at Walmart, customer service means that someone at the front door smiled and
pushed a shopping cart to you and someone at the checkout took your money and
bagged your purchased items and said, "Thank you." In real estate, an agent may fill out the paperwork for you, fax it over to escrow, and call it a day. That type of customer service requires little care and effort.
At Realty World ALL STARS, we teach our agents to hone their skills until they achieve a level we call, “Concierge Quality”. We want your home buying or selling experience to be stress and worry free. And just like in a four star hotel, when you need something, you can rely on our
agent concierge to be there for you and find the best solution to meet your needs.
Typically, a transaction will call for the services of many outside providers. In order to provide stellar, concierge quality customer service, agents should research, catalog and monitor the performance of many professionals like inspectors, title companies, lenders, escrow officers, repair services, maintenance companies, attorneys, financial advisors, insurance companies and home warranty services. Agents who provide Concierge quality service know that their personal reputation will be affected by the job performed by their recommended providers. Our agents know it is in their best interest to use vendors who give the best service to their clients.
Because of that, Realty World All Stars is “OPEN DOOR TO OUTSIDE (non-company) VENDORS.” We encourage our agents to recommend only service providers that are reputable, reliable and exceptional in the jobs they do. Our company reputation, just like our agent’s reputation, is important to us. We think this accounts for all the customer service awards and recognitions our company and our agents receive. Testimonials from our past clients are a reward for a job well done.
The other often overlooked role an agent plays is that of a third party negotiator. By becoming a Buffer to the transaction, our agents are skilled in the art of packaging their client’s offers and counter offers to keep the door to dialogue open until all parties have come to an agreement. This is a valuable skill that can often make the difference between a successful sale and a cancelled escrow.